#1.Get Started with Business Experimentation
Q1)What are the four stages of an experiment?
I)Hypothesize, Design, Execute, Launch
II)Ideate, Design, Execute, Validation
III)Hypothesize, Design, Conduct, Validate
IV)Ideate, Hypothesize, Design, Execute
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III)Hypothesize, Design, Conduct, Validate
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Q2)Why should businesses experiment?
I)To keep employees engaged
II)To reduce business risks
III)To remain competitive in the market
IV)B and C
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II)To reduce business risks
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#2.Form Your Hypothesis
Q1)What makes a hypothesis effective?
I)It’s clear, concise, and specific.
II)It’s clear, concise, and leads to a good outcome.
III)It lends itself to an elaborate experiment.
IV)A and C
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I)It’s clear, concise, and specific.
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Q2)What should be included in an experiment proposal?
I)Design
II)Hypothesis
III)Project Plan
IV)Financial Budget and Review
V)A and B
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V)A and B
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#3.Design, Conduct, and Validate Your Experiment
Q1)What is necessary for a good experiment design?
I)A long time frame
II)A broad focus
III)Key resources that help experiment execution
IV)Buy-in from your CEO
V)A and D
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III)Key resources that help experiment execution
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Q2)What can cause an experiment to fail?
I)A vague hypothesis
II)Not enough time to execute
III)The lack of sponsorship
IV)The lack of money
V)A and C
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V)A and C
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#4.Reassess and Scale Your Experiment
Q1)If your experiment didn’t work out the first time, what change(s) should you consider making?
I)Change the people you used in the experiment test group.
II)Alter the configuration of your idea.
III)Acquire more money.
IV)A and B
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IV)A and B
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Q2)What should you do if you want to expand your experiment?
I)Rerun the experiment under different conditions.
II)Secure more money.
III)Write a new experiment proposal.
IV)Build a new team to execute the experiment.
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I)Rerun the experiment under different conditions.
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