Barack and Michelle Obama’s production company, Higher Ground, is set to captivate audiences with three new films on Netflix. Titled “Leave the World Behind,” “Rustin,” and “American Symphony,” these films mark a transformative shift for the Obamas, as they venture into more complex storytelling. Stepping away from their reputation as an earnest, feel-good brand, Higher Ground aims to explore different genres, bringing new perspectives and narratives to the forefront. The Obamas’ strategic moves, such as signing with Creative Artists Agency and securing an audio deal with Audible Originals, demonstrate their commitment to expanding their creative horizons. While critics may question their partnership with Netflix, the Obamas have proven their credibility through previous successful projects. With plans to adapt various novels and their active involvement in the creative process, the Obamas aim to make a difference in the industry, all while maintaining a limited Hollywood presence. Despite the slower pace of decision-making and contract finalization that Barack Obama has encountered, the Obamas remain dedicated to pushing the boundaries of storytelling through Higher Ground.
Higher Ground: Exploring Complex Storytelling in Three New Films on Netflix
Higher Ground, the production company founded by Barack and Michelle Obama, is continuing to make waves in the entertainment industry with the release of three new films on Netflix. These films, titled “Leave the World Behind,” “Rustin,” and “American Symphony,” not only showcase the Obamas’ commitment to storytelling but also mark a significant shift in their approach to content creation.
Higher Ground’s Move Toward Complex Storytelling
In the past, Higher Ground has been known for its earnest and feel-good brand. However, with their latest releases, the Obamas aim to delve into more complex narratives that challenge and provoke audiences. By pursuing these types of stories, Higher Ground is breaking away from the traditional expectations associated with their brand and exploring new territories in storytelling.
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Exploring Different Genres
One of the ways Higher Ground is pushing the boundaries of their storytelling is by exploring different genres. “Leave the World Behind” is a psychological thriller that explores issues of race and identity in a suspenseful and thought-provoking manner. “Rustin,” on the other hand, is a biopic that sheds light on the life and struggles of civil rights activist Bayard Rustin. Finally, “American Symphony” takes a dramatic approach to tell the story of a small town grappling with systemic issues. These diverse genres allow Higher Ground to captivate audiences with a wide range of narratives and perspectives.
Strategic Moves in the Industry
In order to establish themselves as a force to be reckoned with in the entertainment industry, Higher Ground has made strategic moves to amplify their reach and influence. One of these moves was signing with Creative Artists Agency (CAA), one of the most prestigious talent agencies in Hollywood. This collaboration not only provides Higher Ground with access to a vast network of talent but also opens doors for future projects and collaborations.
Another strategic move by Higher Ground was securing an audio deal with Audible Originals. This partnership allows them to bring their storytelling to a new medium, captivating audiences through the power of audio. By diversifying their platforms and exploring different avenues of storytelling, Higher Ground is expanding their creative horizons and reaching audiences in innovative ways.
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Criticism and Credibility
With their partnership with Netflix, Higher Ground has faced criticism from some who question the company’s motives and credibility. However, the success of their previous projects, such as the Academy Award-winning documentary “American Factory,” has added to the Obamas’ credibility in the industry. By consistently delivering high-quality content that resonates with audiences, the Obamas have proven their ability to navigate the world of storytelling and make a lasting impact.
Expanding into Other Genres
Higher Ground’s commitment to pushing boundaries extends beyond exploring different genres. The production company has also acquired the rights to various novels for adaptation. By bringing these stories to the screen, Higher Ground is not only expanding their creative repertoire but also contributing to the literary world by introducing these narratives to a wider audience.
In the creative process, the Obamas remain involved and provide valuable input in the form of script notes and edits. Their dedication to maintaining the integrity and authenticity of these adaptations ensures that the essence of the original novels is preserved while still translating effectively to the screen. This level of involvement is reflective of the Obamas’ commitment to storytelling and their desire to create impactful and meaningful narratives.
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Limited Time Spent on Higher Ground
Despite their successful ventures in Hollywood, the Obamas do not aspire to become full-time Hollywood moguls. Their involvement in Higher Ground continues to be limited as they balance their commitments to other projects and initiatives. However, this limited involvement does not diminish the impact they have on the production company. The Obamas’ unique perspective, experiences, and eye for compelling stories make a significant difference in getting projects made and attracting support from other organizations.
The Influence of the Obamas
Barack Obama’s experience as a former President of the United States has given him invaluable insights into the slow-moving nature of the Hollywood industry. In interviews, he has spoken about the delays in decision-making and contract finalization that can often lead to frustration and hinder the progress of projects. This understanding allows the Obamas to navigate the industry with patience and perseverance, ensuring that their creative vision comes to fruition.
Furthermore, the Obamas’ status and reputation elevate the projects they are involved in, attracting support from various organizations and individuals who share their values and beliefs. Their involvement in Higher Ground not only brings attention to important stories but also allows them to use their platform to champion causes and shed light on social issues.
In conclusion, Higher Ground’s move toward complex storytelling in their three new films on Netflix demonstrates the Obamas’ commitment to pushing boundaries and challenging traditional narratives. By exploring different genres, making strategic moves in the industry, and expanding into other mediums, Higher Ground is establishing itself as a dynamic force in the entertainment industry. The influence of the Obamas and their dedication to storytelling continues to resonate, attracting support and making a significant impact on the world of entertainment.
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Source: https://www.nytimes.com/2023/12/06/business/media/barack-michelle-obama-higher-ground-netflix.html
