Social Media Marketing

Module: Social Media Marketing & Engagement

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In this tutorial, we are going to cover the Module called “Social Media Marketing & Engagement“. In this lecture, you are going to Listen to your social community, publish compelling content, and engage online. Solve the quiz on Trailhead.

#1. Analyze Social Media Conversations

Solve these quizzes and get +100 points

Q1) Which of the following best describes corporate social listening?

#I)Eavesdropping at a big industry conference to learn more about your competitors

#II)Searching Google for mentions of your brand on websites

#III)Subscribing to a traditional media clipping service

#IV)Using social media monitoring tools to identify and quantify mentions of your brand, competitors, and industry, happenings across the entire social web

[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] IV)Using social media monitoring tools to identify and quantify mentions of your brand, competitors, and industry, happenings across the entire social web [/bg_collapse]

Q2) An essential element of social listening is to better understand context and relevance around brand mentions. Which of the following is the best way to analyze and prioritize your brand mentions?

#I)Get a download every day of all mentions, sort them by time, and then read every single post.

#II)Create categories to organize mentions, then manually, or automatically filter each one into its category.

#III)Just answer every single post as they come in without categorizing.

#IV)Simply have someone in marketing categorize the posts your company publishes, as opposed to those where people mention your brand.

[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] II)Create categories to organize mentions, then manually, or automatically filter each one into its category. [/bg_collapse]

Check the Quiz to Earn 100 out 100 Points

The second attempt earns 50 points. Three or more earn 25 points.

#2. Publish Compelling Content on Social Media

Solve these quizzes and get +100 points

Q1) Which of the following statements is accurate as it relates to brands that publish on social media?

#I)Publishing on social media is an effective way to create strong brand awareness if your content is consistent, worthwhile, and relevant.

#II)Publishing content without paying to boost it is pointless.

#III)Brands should only publish content that has a “add to cart” or “buy now” call to action.

#IV)You need a PR team and a massive budget to make social publishing effective.

[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] I)Publishing on social media is an effective way to create strong brand awareness if your content is consistent, worthwhile, and relevant. [/bg_collapse]

Q2) Using a tracking code to collect social attribution data helps you to

#I)Follow which social networks are driving the most traffic.

#II)Learn proper voice and tone.

#III)Create a transparent communication model.

#IV)Tracking codes aren’t helpful.

[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] I)Follow which social networks are driving the most traffic. [/bg_collapse]

Check the Quiz to Earn 100 out 100 Points

The second attempt earns 50 points. Three or more earn 25 points.

#3. Engage Your Social Community

Solve these quizzes and get +100 points

Q1) What are the three rules of thumb for responding to positive feedback?

#I)Be an expert, be helpful, delete posts.

#II)Thank them, return the favor, add guest contributors.

#III)Thank them, respond quickly, share your content calendar.

#IV)Return the favor, be an expert, share often.

[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] II)Thank them, return the favor, add guest contributors. [/bg_collapse]

Q2) Which of the following is a great way to use social engagement to decrease the number of customer questions?

#I)Do a case study, or share tips and tricks blog posts to help your customers help themselves.

#II)Automate a template response with your social media tool to reply with the 800-HELP line so customers will call the contact center.

#III)Post answers to your FAQs repeatedly on all social media channels.

#IV)Ask your social media followers if they have any questions, and respond to each one individually.

[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] I)Do a case study, or share tips and tricks blog posts to help your customers help themselves. [/bg_collapse]

Check the Quiz to Earn 100 out 100 Points

The second attempt earns 50 points. Three or more earn 25 points.

FAQ: Social Media Marketing

#1. What is in a social media marketing? example

As the name suggests, social media marketing (SMM) is the process of using social media platforms to promote and market a product or service. While the ultimate goal of SMM is to generate sales and leads, it can also be used to build brand awareness, create and share content, and connect with customers and potential customers.

There are a number of different social media platforms that can be used for SMM, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Each platform has its own strengths and weaknesses, so it’s important to choose the platform (or platforms) that will work best for your business.

#2. What are the 6 types of social media marketing?

Social media marketing is the process of using online platforms like Facebook, Twitter, and LinkedIn to build relationships and connect with customers. There are many different types of social media marketing, each with its own benefits and drawbacks.

In this article, we’ll discuss the six most common types of social media marketing: influencer marketing, user-generated content, paid advertising, organic content, social media contests, and social media listening. Each of these types of social media marketing can be used to achieve different objectives, so it’s important to choose the right strategy for your business.

#3. What is Influencer Marketing?

Influencer marketing is a type of social media marketing that involves working with influencers – people who have a large following on social media. Influencers can help to promote your product or service to their followers, and they can also help to build trust and credibility for your brand.

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Pramod Kumar Yadav is from Janakpur Dham, Nepal. He was born on December 23, 1994, and has one elder brother and two elder sisters. He completed his education at various schools and colleges in Nepal and completed a degree in Computer Science Engineering from MITS in Andhra Pradesh, India. Pramod has worked as the owner of RC Educational Foundation Pvt Ltd, a teacher, and an Educational Consultant, and is currently working as an Engineer and Digital Marketer.

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