In this tutorial, we are going to cover the Module called “Artificial Intelligence for marketing“. In this lecture, you are going to use AI to target ads, identify new audiences, and track performance. Solve the quiz on Trailhead.
#1. Advertise with AI
Solve these tests and get 100 points
Q1) True or false: AI can help an advertiser find new audiences.
#I)True
#II)False
[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] I)True [/bg_collapse]
Q2) What ad content type provides an engaging way to share information about your brand?
#I)Video
#II)Coupons
#III)Survey
#IV)Event Registration
[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] I)Video [/bg_collapse]
Check the Quiz to Earn 100 out of 100 Points
The second attempt earns 50 points. Three or more earn 25 points.
#2. Target Ads Using Smart Data
Solve these tests and get 100 points
Q1) Which type of data is typically demographic or behavioral?
#I)First-party data
#II)Second-party data
#III)Third-party data
#IV)Garden-party data
[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] III)Third-party data [/bg_collapse]
Q2) Where can lookalike audiences be created?
#I)Advertising Studio
#II)Audience Studio
#III)Marketing Cloud Intelligence
#IV)A and B
#V)B and C
[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] IV)A and B [/bg_collapse]
Check the Quiz to Earn 100 out of 100 Points
The second attempt earns 50 points. Three or more earn 25 points.
#3. Track Your Ad Success
Solve these tests and get 100 points
Q1) True or false: Impressions are counted when an ad is downloaded.
#I)True
#II)False
[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] I)True [/bg_collapse]
Q2) What should you subtract from your customer value estimate to get a more useful customer lifetime value?
#I)Return on investment
#II)Time
#III)Business costs
#IV)Ad spend
[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] III)Business costs [/bg_collapse]
Check the Quiz to Earn 100 out of 100 Points
The second attempt earns 50 points. Three or more earn 25 points.
Artificial Intelligence for Marketing
As artificial intelligence continues to evolve, it is becoming increasingly clear that this technology can be used to revolutionize marketing. With the ability to analyze large data sets and identify patterns, artificial intelligence can help marketers make better decisions about targeting, messaging, and even pricing.
In addition, artificial intelligence can be used to automate repetitive tasks, such as customer segmentation and lead scoring. This frees up time for marketers to focus on more strategic tasks, such as creating new campaigns and developing relationships with customers.
As artificial intelligence becomes more sophisticated, it will only become more valuable for marketing. This technology has the potential to transform the way marketing is done, and those who embrace it will be well-positioned for success.
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