The Black Friday 2026 sale dates are now clear for most big US stores. The main shopping day is Friday, 27 November, with Cyber Monday on Monday, 30 November, but the real action starts earlier because each store runs its own schedule. Here is when every major sale begins and ends.
Black Friday 2026 sale dates at a glance
- Amazon: Thursday, 19 November to Monday, 30 November. Amazon says this gives shoppers 12 days of deals through Cyber Monday.
- Best Buy: 19 to 28 November, with early access to select deals for paid members. Its early offers come with a price match, which lowers the risk of buying early.
- Walmart: two rounds. The first round, called Deals & More, runs from 12 to 15 November and is live now. The second round runs from 23 to 29 November.
- Costco: 27 to 30 November.
- Sam’s Club: 26 to 30 November, after an early event on 6 to 8 November.
What the staggered dates mean for you
The schedules overlap. From 19 November, Amazon and Best Buy are both running sales, and Walmart’s second round begins on the 23rd. If you only watch the main Friday, you may miss a smaller store’s best price. Because many retailers also release their strongest offers in the evening of Thanksgiving, 26 November, it pays to compare prices across stores in the days before.
How to shop smarter this Black Friday
- Make a short list now. Choose three to five products and the highest price you will pay for each.
- Check the price history. Amazon’s Price History button on a product page shows up to a year of prices. A discount only counts if the price is lower than it was a few weeks ago.
- Compare the same model number. Some products are made only for sale events and have weaker specifications than the regular version.
- Read the return window. Holiday returns are often longer, but electronics can have limits.
- Use a price match. If a store offers one, buying early can be safe.
Free tools to help you prepare
- Track the time left with our Black Friday countdown timer.
- Test whether a discount is real with our Black Friday deal checker.
- Read our full Black Friday 2026 deals guide.
Frequently asked questions
When is Black Friday 2026?
Black Friday is on Friday, 27 November 2026.
When is Cyber Monday 2026?
Cyber Monday is on Monday, 30 November 2026.
When does the Amazon Black Friday sale start?
Amazon’s sale starts on Thursday, 19 November and runs through 30 November.
Is it better to buy early?
Sometimes. Early deals can be real, especially with a price match, but compare the price history before you buy.
Sources
- USA Today via AOL: Amazon Black Friday 2026 sale dates
- The Krazy Coupon Lady: Black Friday 2026 start and end dates
- TechRadar: early Black Friday sales live blog
Published 14 November 2026. Retailers can change their dates, so confirm with each store before you plan your shopping.
