Content Publishing with Social Studio

Module: Content Publishing with Social Studio

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In this tutorial, we are going to cover the Module called “Content Publishing with Social Studio“. In this lecture, you are going to Create and manage social posts to enhance your customer experience. Solve the quiz on Trailhead.

Q: How to create content and publish it on Social Studio?

Here we will discuss 10 different that we have to focus on that before publishing the content on any platform.

1. Create content that engages users

When creating content for social networks, think about how people engage with each other on these platforms. When writing blog posts, consider what type of information would interest readers. If you’re posting videos, make sure they help viewers learn something.

2. Use images effectively

Images add visual appeal to any website, and they can boost engagement and conversions. Make sure your image sizes are optimized for sharing and use responsive design if possible.

3. Add a call-to-action button

Include a CTA at the end of your post or video to encourage visitors to share or subscribe.

4. Add links to external sites

Make sure links aren’t broken and are active before you publish. Links should open in the same window or tab.

5. Include analytics data

Use Google Analytics to measure user activity and determine where your audience comes from.

6. Optimize for search engines

Search engine optimization (SEO) helps your site rank higher in search results. You can do this by including keywords throughout your copy and linking to relevant pages.

7. Repurpose content

If you have old content, repackage it using templates and tools to create unique content.

8. Share content with friends

Invite them to join your community by sending them email updates.

9. Promote content with ads

Create banner ads or display ad units to promote specific content.

10. Measure performance

Google Analytics reports show how many people visited your page, how long they spent browsing, and whether they clicked on any links.

#1. Get to Know Social Studio Publish

Solve these quizzes and get +100 points

Q1) Where do you navigate in Publish to access content shared across a workspace?

#I)Create content

#II)Drafts

#III)Shared content

#IV)Tasks

[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] III)Shared content [/bg_collapse]

Q2) What can calendar notes be used for?

#I)Post questions to other team members.

#II)Add reminders.

#III)Save drafts of post content.

#IV)A and B

[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] IV)A and B [/bg_collapse]

Check the Quiz to Earn 100 out of 100 Points

The second attempt earns 50 points. Three or more earn 25 points.

#2. Create Social Posts

Solve these quizzes and get +100 points

Q1) What are two ways to create a new post?

#I)Click the create icon or click note.

#II)Click in the calendar or create icon.

#III)Click in the calendar or the drafts folder.

#IV)Click note or drafts.

[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] II)Click in the calendar or create icon. [/bg_collapse]

Q2) What feature can you use to display multiple images for viewers to swipe through in Facebook?

#I)News Feed Images

#II)Image Uploader

#III)Get Content

#IV)Photo Carousel

[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] IV)Photo Carousel [/bg_collapse]

Check the Quiz to Earn 100 out of 100 Points

The second attempt earns 50 points. Three or more earn 25 points.

#3. Manage and Share Content

Solve these quizzes and get +100 points

Q1) What feature do you use to reuse previously published content?

#I)Published

#II)Drafts

#III)Shared Content

#IV)Recycle Content

[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] III)Shared Content [/bg_collapse]

Q2) True or false? A post is automatically published, according to the deployment schedule, if all reviewers approve it through an approval workflow.

#I)True

#II)False

[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] I)True [/bg_collapse]

Check the Quiz to Earn 100 out of 100 Points

The second attempt earns 50 points. Three or more earn 25 points.

#4. Use Macros and Connect Apps to Automate Processes

Solve these quizzes and get +100 points

Q1) Which macro do you use to apply attributes consistently to new posts?

#I)Attributes Macro

#II)Content Macro

#III)Engagement Macro

#IV)Publish Macro

[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] IV)Publish Macro [/bg_collapse]

Q2) What third-party apps can you connect to Social Studio to access content?

#I)Content Cloud

#II)Getty Images

#III)Shutterstock

#IV)B and C

[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] IV)B and C [/bg_collapse]

Check the Quiz to Earn 100 out of 100 Points

The second attempt earns 50 points. Three or more earn 25 points

List of Modules:

Pramod Kumar Yadav is from Janakpur Dham, Nepal. He was born on December 23, 1994, and has one elder brother and two elder sisters. He completed his education at various schools and colleges in Nepal and completed a degree in Computer Science Engineering from MITS in Andhra Pradesh, India. Pramod has worked as the owner of RC Educational Foundation Pvt Ltd, a teacher, and an Educational Consultant, and is currently working as an Engineer and Digital Marketer.

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