In this article, you are going to see the solution to the Trailhead Salesforce module. After watching this solution you are going to achieve 100 points grantee and the module is “The Media Industry“.
Dive into the world of the media industry and explore the business models and challenges.
#1.Get to Know the Media Industry
Solve the Quiz and get +100 points
Q1)Ginny, a 14 year old, loves to read. Recently, she got a subscription to an audiobook service and decided to explore different genres of books. As a company providing its media services to Ginny, what steps can it take to enhance her experience?
#I)Ensure that recommendations are tailored to her interests.
#II)Provide a designated hotline for her to call in case she faces any technical issues.
#III)Create user-friendly interfaces across platforms that don’t have a steep learning curve.
#IV)A and B
#V)A, B and C
[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] V)A, B and C [/bg_collapse]
Q2)What caused the first revolution in the media industry?
#I)The success of the hand-operated printing press
#II)The incremental desire for knowledge through historical innovations
#III)The invention of paper and the means to publish books and newspapers for mass consumption
#IV)The local community with increased ability to communicate
[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] III)The invention of paper and the means to publish books and newspapers for mass consumption [/bg_collapse]
Check the Quiz to Earn 100Points
The second attempt earns 50 points. Three or more earn 25 points.
#2.Explore Media Companies
Solve the Quiz and get +100 points
Q1)What drives the success of a media company in an industry that’s constantly evolving?
#I)Creating products with minimal user interfaces
#II)Emphasizing products and services personalized to customers needs and expectations
#III)Delivering a strong PR message to influence the masses
#IV)Understanding the technical limits of new products
[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] II)Emphasizing products and services personalized to customers needs and expectations [/bg_collapse]
Q2)How can a media company generate revenue through marketing?
#I)By marketing directly to consumers through its content
#II)By collecting user data to tailor ads
#III)By monetizing first-party customer data and insights while adhering to privacy rules and regulations
#IV)By providing free subscriptions to consumers
#V)A and C
[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] V)A and C [/bg_collapse]
Check the Quiz to Earn 100Points
The second attempt earns 50 points. Three or more earn 25 points.
#3.Describe the Business Models and Challenges
Solve the Quiz and get +100 points
Q1)Which is an example of a media company that generates revenue through advertising sales?
#I)A media corporation sells ad space to a company that wants to advertise a new product.
#II)A media company provides monthly subscription services for three sports channels as a bundle.
#III)An advertising company outsources its logistical services to plan ad placement and timings efficiently.
#IV)A media company claims complete broadcasting rights over a new television series that a studio is producing.
[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] II)A media company provides monthly subscription services for three sports channels as a bundle. [/bg_collapse]
Q2)How can a media company become a successful enterprise with so many competitors offering numerous options to customers?
#I)Provide pricey media solutions, discounts, and promotions.
#II)Create an ad campaign that can’t be ignored.
#III)Research what customers want, learn their pain points, and create media solutions based on this data.
#IV)Hire top talent to build a new-age enterprise.
[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] III)Research what customers want, learn their pain points, and create media solutions based on this data. [/bg_collapse]
Check the Quiz to Earn 100Points
The second attempt earns 50 points. Three or more earn 25 points.
#4.Drive Your Digital Transformation
Solve the Quiz and get +100 points
Q1)Which action is most important for media companies to take to establish themselves as successful service providers in a constantly evolving industry?
#I)Adhere to principles in Susan Liddy and Anne O’ Brien’s book.
#II)Adopt technologies that give customers tailored media experiences.
#III)Advocate against customer-data breaches and invest in encryption solutions.
#IV)Increase visibility with marketing solutions.
[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] II)Adopt technologies that give customers tailored media experiences. [/bg_collapse]
Q2)Which approach can help a media company monetize its customer lifetime value?
#I)Offer subscriptions for content consumption.
#II)Provide advertising-supported content based on customer behavior.
#III)Provide standard content recommendations tailored to all customers.
#IV)A, B, and C
#V)A and B
[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] V)A and B [/bg_collapse]
Check the Quiz to Earn 100 Points
The second attempt earns 50 points. Three or more earn 25 points.
List of Modules:
- Identity Management In Slack
- Protect Your Salesforce Data
- Develop A Heroku App That Integrates With Salesforce
- Prospecting For Better Sales
- One-On-One Meetings
- Innovation Customer Discovery
- What Is Innovation Basics
- Impacts Of The Fourth Industrial Revolution
- Healthy Eating With Salesforce’s Executive Chef
- Engagement And Retention
