Digital Advertising Transformed with Customer Data

Module: Digital Advertising Transformed with Customer Data

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In this tutorial, we are going to cover the Module called “Digital Advertising Transformed with Customer Data“. In this lecture, you are going to Build a successful digital advertising strategy with an audience-based approach. Solve the quiz on Trailhead.

#1. Learn About Audience-First Digital Advertising

Solve these tests and get 100 points

Q1) Which of these is an example of CRM data?

#I)People who have had a customer support issue in the last 30 days

#II)A customer’s email address

#III)A list of people you’ve purchased from a data broker

#IV)Your prospects from an email marketing campaign

[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] II)A customer’s email address [/bg_collapse]

Q2) Which of these is the best way to reach the right people with digital advertising?

#I)Advertise to everyone who visits a publisher website

#II)Use search keywords to figure out who to reach

#III)Advertise based on demographics

#IV)Advertise based on customer identity

[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] IV)Advertise based on customer identity [/bg_collapse]

Check the Quiz to Earn 100 out of 100 Points

The second attempt earns 50 points. Three or more earn 25 points.

#2. Use Your Own Data to Acquire New Customers

Solve these tests and get 100 points

Q1) What is a lookalike audience?

#I)A group of people who have purchased your products via e-commerce

#II)People who are Facebook friends of your customers

#III)People who are actively looking at your website

#IV)A group of people who behave like another group of people, such as your best customers

[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] IV)A group of people who behave like another group of people, such as your best customers [/bg_collapse]

Q2) How do you build an “always-on” lead-generation machine?

#I)By having your engineering team build a lead funnel so you can track each stage of the lead lifecycle

#II)By using Salesforce Einstein to tell you which prospects to advertise to

#III)By using your CRM data to acquire new customers using lookalikes and lead ads

#IV)By hiring a large sales team and letting them do their own thing

[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] III)By using your CRM data to acquire new customers using lookalikes and lead ads [/bg_collapse]

Check the Quiz to Earn 100 out of 100 Points

The second attempt earns 50 points. Three or more earn 25 points.

#3. Use Advertising to Connect with Existing Customers

Solve these tests and get 100 points

Q1) How do you increase your customer satisfaction score with advertising?

#I)Make sure everyone sees the exact same ad at least 10 times

#II)Suppress ads to people who likely do not want to see that particular ad

#III)Only advertise to lookalike audiences

#IV)Never run an email and advertising campaigns together

[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] II)Suppress ads to people who likely do not want to see that particular ad [/bg_collapse]

Q2) What is one way you can optimize your media spend?

#I)Always bid the same amount for everyone

#II)Let Einstein do the bidding for you

#III)Bid more for a qualified lead compared to an unknown prospect

#IV)Set a low maximum bid amount

[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] III)Bid more for a qualified lead compared to an unknown prospect [/bg_collapse]

Check the Quiz to Earn 100 out of 100 Points

The second attempt earns 50 points. Three or more earn 25 points.

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Pramod Kumar Yadav is from Janakpur Dham, Nepal. He was born on December 23, 1994, and has one elder brother and two elder sisters. He completed his education at various schools and colleges in Nepal and completed a degree in Computer Science Engineering from MITS in Andhra Pradesh, India. Pramod has worked as the owner of RC Educational Foundation Pvt Ltd, a teacher, and an Educational Consultant, and is currently working as an Engineer and Digital Marketer.

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