In this tutorial, we are going to cover the Module called “Marketing Automation Strategies“. In this lecture, you are going to Learn to scale your marketing efforts using first-party data, templates, and automation. Solve the quiz on Trailhead.
#1. Power Your Marketing with Email and First-Party Data
Solve these tests and get 100 points
Q1) What is a best practice when subscribers opt in to receive email from your company?
#I)Ask them a series of questions to learn about their life story.
#II)Assume they are opting in to receive messages, without expressly confirming that.
#III)Give them a lot of free stuff.
#IV)Get their name, email address, and permission to send promotional emails.
[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] IV)Get their name, email address, and permission to send promotional emails. [/bg_collapse]
Q2) Why are subscriber email addresses so valuable for marketing campaigns?
#I)They indicate where each subscriber lives.
#II)They help you create a single view of each customer.
#III)They tell you how customers sign in to Salesforce.
#IV)They tell you which apps and social networks are important to each customer.
[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] II)They help you create a single view of each customer. [/bg_collapse]
Check the Quiz to Earn 100 out of 100 Points
The second attempt earns 50 points. Three or more earn 25 points
#2. Drive Productivity with Scheduled Automations
Solve these tests and get 100 points
Q1) How can you identify the campaigns and email sends most likely to get results for your business?
#I)By targeting which products you most want to sell
#II)By evaluating when your competitors have had their most successful campaigns
#III)By identifying your business’s peak selling seasons and planning ahead for those
#IV)By trying lots of different campaigns and seeing which ones bring in the most business
[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] III)By identifying your business’s peak selling seasons and planning ahead for those [/bg_collapse]
Q2) The benefit of dynamic content is:
#I)It allows for individual market segments to see targeted content based on segment data.
#II)It lets you change images after your email is sent.
#III)The email content or product changes based on subscribers’ behavior.
#IV)It takes a lot of time to build, so you always look busy
[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] II)It lets you change images after your email is sent. [/bg_collapse]
Q3) Using templates for your email helps scale your marketing efforts by:
#I)Helping you to segment your list to create and send a bunch of different emails
#II)Allowing you to send one email that includes targeted and personalized content
#III)Inspiring you to go into the underlying code to make changes to your content
#IV)Allowing you to manually send emails, even in the middle of the night
[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] I)Helping you to segment your list to create and send a bunch of different emails [/bg_collapse]
Check the Quiz to Earn 100 out of 100 Points
The second attempt earns 50 points. Three or more earn 25 points.
#3. Respond to Customers with Triggered Automations
Solve these tests and get 100 points
Q1) Which of the following is a list of triggered automations?
#I)Onboarding, abandoned cart, Black Friday, shipping notifications
#II)Onboarding, abandoned cart, subscription renewal, shipping notifications
#III)Onboarding, Cyber Monday, Black Friday, shipping notifications
#IV)Cyber Monday, abandoned cart, subscription renewal, shipping notifications
[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] II)Onboarding, abandoned cart, subscription renewal, shipping notifications [/bg_collapse]
Q2) What is the first step in mapping the customer journey?
#I)Look at all of your data to see patterns
#II)Pretend you are a brand-new customer
#III)Browse your business’s website
#IV)Purchase your most expensive product or service
[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] II)Pretend you are a brand-new customer [/bg_collapse]
Check the Quiz to Earn 100 out of 100 Points
The second attempt earns 50 points. Three or more earn 25 points.
#4.Reach Customers on Every Channel
Solve these tests and get 100 points
Q1)What type of advertising campaign can help you save money?
#I)Abandoned cart
#II)Unengaged subscribers
#III)Upsell campaigns
#IV)Welcome series
[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] IV)Welcome series [/bg_collapse]
Q2) How can you use mobile messaging to gain new email subscribers?
#I)Send push notifications for a holiday sale
#II)Allow customers to text you their email address with a keyword
#III)Send a push notification about 10% off when a user walks into your store
#IV)Send a text message with a shipping notification
[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] II)Allow customers to text you their email address with a keyword [/bg_collapse]
Check the Quiz to Earn 100 out of 100 Points
The second attempt earns 50 points. Three or more earn 25 points.
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