Google Analytics 360 Integration for Marketing Cloud

Module: Google Analytics 360 Integration for Marketing Cloud -Trailhead Salesforce

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In this article, we will see the solution of the Trailhead Salesforce Module called Google Analytics 360 Integration for Marketing Cloud. After watching this solution you will achieve 100 points which is my guarantee. For more modules, you can click on trailhead salesforce answers.

Get better insights from your data and build deeper relationships with your customers.

Contents

#1. Get Started with the Analytics 360 Integration for Marketing Cloud

Solve the Quiz and get +100 points

Q1)What component or feature of the Marketing Cloud + Analytics 360 integration would you use to understand what content in a journey receives the most clicks, drives the most revenue, and leads to the most time spent on site?

#I)Web, mobile, and email analytics in the Journey Analytics dashboard

#II)Content tile in the Journey Analytics dashboard

#III)Marketing attribution reports in Analytics 360

#IV)Einstein Recommendations in Marketing Cloud

#V)Analytics 360 audience activation in Marketing Cloud

[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] II)Content tile in the Journey Analytics dashboard [/bg_collapse]

Q2)The Marketing Cloud and Google Analytics 360 partnership provides marketers with:

#I)Analytics 360 reports and views in Marketing Cloud

#II)Easier access to Marketing Cloud email engagement data in Analytics 360

#III)Second and third-party data in Marketing Cloud

#IV)A and B

#V)B and C

[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] IV)A and B [/bg_collapse]

Check the Quiz to Earn 100/100 Points

The second attempt earns 50 points. Three or more earn 25 points

#2. Set Up and Administer Your Analytics 360 Integration for Marketing Cloud

Solve the Quiz and get +100 points

Q1)Annie wants to enable measurement for the emails in her Welcome Series Journey. What are the steps she needs to take, in order, to activate?

#I)Link accounts together; Select accounts, properties and views to use from Analytics 360; Define UTM parameters in Marketing Cloud; Copy/paste generated UTM code to each email in the journey.

#II)Select accounts, properties, and views to use from Analytics 360; Link accounts together; Define UTM parameters in Marketing Cloud; Check a box within Journey Builder settings.

#III)Link accounts together; Select accounts, properties, and views to use from Analytics 360; Define UTM parameters in Marketing Cloud; Check a box within Journey Builder settings.

#IV)Link accounts together; Define UTM parameters in Marketing Cloud; Check a box within Journey Builder settings; Select accounts, properties, and views to use from Analytics 360.

#V)Link accounts together; Define UTM parameters in Marketing Cloud; Check a box within Journey Builder settings.

[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] III)Link accounts together; Select accounts, properties, and views to use from Analytics 360; Define UTM parameters in Marketing Cloud; Check a box within Journey Builder settings. [/bg_collapse]

Q2)True or false: Marketing Cloud integrates UTM parameters from Google Sheets?

#I)True

#II)False

[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] II)False [/bg_collapse]

Check the Quiz to Earn 100/100 Points

The second attempt earns 50 points. Three or more earn 25 points.

#3. Get to Know the Journey Analytics Dashboard in Marketing Cloud

Solve the Quiz and get +100 points

Q1)Annie wants to set and measure overall goals for her journey using Google Analytics 360. What is an example of a goal she might set (as defined by Google)?

#I)Sweepstakes opt-ins

#II)Left a website product review

#III)Email click-through

#IV)A and B

#V)B and C

[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] V)B and C [/bg_collapse]

Q2)Annie works for an outdoor gear retailer and wants to get insights about how her journey activities are affecting her ecommerce goals. What analytics tile might Annie choose to look at goal values to understand performance?

#I)Ecommerce tile

#II)Site Usage tile

#III)Content tile

#IV)A and B

#V)A and C

[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] I)Ecommerce tile [/bg_collapse]

Check the Quiz to Earn 100/100 Points

The second attempt earns 50 points. Three or more earn 25 points.

#4. Set Up and Administer Analytics 360 Audience Activation for Marketing Cloud

Solve the Quiz and get +100 points

Q1)What must you do before you can authenticate Marketing Cloud within Google Analytics 360?

#I)Authenticate your Analytics 360 account within your Marketing Cloud instance

#II)Enable link tracking in your journey emails

#III)Call your Google support team and ask them to turn on the feature

#IV)A and B

#V)B and C

[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] IV)A and B [/bg_collapse]

Q2)Why is it necessary to create this additional product link from Analytics 360 to Marketing Cloud?

#I)It verifies that you are an admin user of the account

#II)It creates a match between the two systems user IDs

#III)It enables audiences to be shared from Analytics 360 to Marketing Cloud

#IV)A and B

#V)B and C

[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] V)B and C [/bg_collapse]

Check the Quiz to Earn 100/100 Points

The second attempt earns 50 points. Three or more earn 25 points.

#5. Explore the Analytics 360 Audience Activation Capabilities for Marketing Cloud

Solve the Quiz and get +100 points

Q1)In Marketing Cloud, how many business units can you share an Analytics 360 audience with?

#I)1

#II)10

#III)Up to 20

#IV)All business units

#V)Only the parent business unit

[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] IV)All business units [/bg_collapse]

Q2)What’s the best way to start a journey in Journey Builder with an Analytics 360 audience?

#I)Data Extension Entry Source

#II)Google Analytics 360 Entry Source

#III)API Event Entry Source

#IV)Audiences Entry Source

[bg_collapse view=”button-green” color=”#4a4949″ expand_text=”Show Answers” collapse_text=”Hide Answers” ] II)Google Analytics 360 Entry Source [/bg_collapse]

Check the Quiz to Earn 100/100 Points

The second attempt earns 50 points. Three or more earn 25 points.

If you want to solve the module then you can go through Google Analytics 360 Integration for Marketing Cloud directly.

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Pramod Kumar Yadav is from Janakpur Dham, Nepal. He was born on December 23, 1994, and has one elder brother and two elder sisters. He completed his education at various schools and colleges in Nepal and completed a degree in Computer Science Engineering from MITS in Andhra Pradesh, India. Pramod has worked as the owner of RC Educational Foundation Pvt Ltd, a teacher, and an Educational Consultant, and is currently working as an Engineer and Digital Marketer.

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