Module: Behavior Change Design to Address Climate Change

Behavior Change Design To Address Climate Change

A. Design to Encourage Positive Behavior

Qn.1)What is behavior change design?

I)Personal willpower
II)Governmental policies
III)Strategies to change people’s actions
IV)A type of climate change
[showhide type=”post1″ more_text=”Show Answer” less_text=”Hide Answer”]answer= III)Strategies to change people’s actions [/showhide]

Qn.2)What impact could the seven behaviors have if adopted by 10 percent of US citizens?

I)It would accelerate climate change by 10 percent.
II)It would reduce America’s carbon footprint by 50 percent.
III)It would reduce the gap to America’s emissions targets in the Paris Agreement by over 75 percent.
IV)It would reduce the gap to America’s emissions targets in the Paris Agreement by over 50 percent.
[showhide type=”post2″ more_text=”Show Answer” less_text=”Hide Answer”]answer= III)It would reduce the gap to America’s emissions targets in the Paris Agreement by over 75 percent. [/showhide]

B.Design for Emotional Appeal

Qn.1)What is the emotional appeal lever?

I)Motivating behavior by appealing to the brain’s rational system
II)Communicating logical, rational benefits for behavior change
III)Motivating behavior by appealing to the brain’s emotional system
IV)Detailed quantitative comparisons of a set of choices
[showhide type=”post3″ more_text=”Show Answer” less_text=”Hide Answer”]answer= III)Motivating behavior by appealing to the brain’s emotional system [/showhide]

Qn.2)Why is emotional appeal a powerful lever for behavior change?

I)The emotional system of our brains drives many of our decisions and behaviors.
II)Humans make choices based exclusively on financial motivations.
III)Emotional appeal connects with our rational brain and constructs a rational argument for why to change
IV)Emotions create a state of confusion, during which behavior change can be easily achieved
[showhide type=”post4″ more_text=”Show Answer” less_text=”Hide Answer”]answer= I)The emotional system of our brains drives many of our decisions and behaviors. [/showhide]

C.Design for Social Influence

Qn.1)What is the social influence lever?

I)Social network apps for behavior change
II)Tools for tracking social behaviors
III)Motivating change through personal, deeply held beliefs learned over the course of time
IV)Use of behavior, beliefs, and expectations of others to encourage the desired behavior change
[showhide type=”post5″ more_text=”Show Answer” less_text=”Hide Answer”]answer= IV)Use of behavior, beliefs, and expectations of others to encourage the desired behavior change [/showhide]

Qn.2)Why is social influence a powerful lever for behavior change?

I)Society dulls our senses, making it easy to sneak in a change
II)Norms are easily shifted and, therefore, a fast way to change behaviors.
III)Society is always changing.
IV)Our decisions depend on those around us and our eagerness to conform with changing social norms.
[showhide type=”post6″ more_text=”Show Answer” less_text=”Hide Answer”]answer= IV)Our decisions depend on those around us and our eagerness to conform with changing social norms. [/showhide]

D.Design for Choice Architecture

Qn.1)What is the choice architecture lever?

I)Changing the context in which choices are made
II)Designing better buildings
III)A process for selecting green architects
IV)A decision node in a user experience process diagram
[showhide type=”post7″ more_text=”Show Answer” less_text=”Hide Answer”]answer= I)Changing the context in which choices are made [/showhide]

Qn.2)Why is choice architecture a powerful lever for behavior change?

I)Everyone loves good architecture
II)It leverages the mental shortcuts we use to reduce effort in our decisions.
III)Complex choices make us happier all the time
IV)Humans deeply consider every choice and decision throughout their days.
[showhide type=”post8″ more_text=”Show Answer” less_text=”Hide Answer”]answer= II)It leverages the mental shortcuts we use to reduce effort in our decisions. [/showhide]

E.Use the Behavior Change Design Process

Qn.1)When should designers use behavior change design during the product and experience design process?

I)At each step of a design process
II)Only before the design process starts
III)Only at the end of the design process
IV)Behavior change is a separate process from the design process
[showhide type=”post9″ more_text=”Show Answer” less_text=”Hide Answer”]answer= I)At each step of a design process [/showhide]

Qn.2)At what phase are you researching your audience’s relationship to a behavior change, their challenges, and motivations?

I)Empathize
II)Frame
III)Prototype
IV)Generalize
[showhide type=”post10″ more_text=”Show Answer” less_text=”Hide Answer”]answer= I)Empathize [/showhide]

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Pramod Kumar Yadav is from Janakpur Dham, Nepal. He was born on December 23, 1994, and has one elder brother and two elder sisters. He completed his education at various schools and colleges in Nepal and completed a degree in Computer Science Engineering from MITS in Andhra Pradesh, India. Pramod has worked as the owner of RC Educational Foundation Pvt Ltd, a teacher, and an Educational Consultant, and is currently working as an Engineer and Digital Marketer.



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